Sans Normal Omkul 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oriet' by Lafontype, 'Identidad' by Punchform, 'Gordita' by Type Atelier, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, utilitarian, impact, clarity, modernity, approachability, geometric, round, compact, sturdy, clear.
A heavy, geometric sans with round counters and broadly uniform stroke weight. Curves are built from clean circular/elliptical shapes, while terminals are mostly straight-cut and squared off, giving a crisp, modern edge. Proportions feel compact with sturdy verticals and a slightly condensed impression in some letters; spacing is even and the overall rhythm is stable. The lowercase shows single-storey forms (notably the a and g) and simple, open constructions, while figures are large and blocky with smooth, near-circular bowls (0, 8, 9).
Well-suited to headline typography where impact and clarity are primary goals, such as posters, large-format messaging, and punchy editorial titles. Its sturdy shapes also fit brand marks, packaging callouts, and wayfinding/signage where quick recognition matters.
The tone is assertive and contemporary, balancing a friendly roundness with a no-nonsense, workmanlike solidity. It reads as straightforward and dependable, with enough softness in the curves to avoid feeling harsh or technical.
The design appears intended to deliver a bold, geometric voice with high legibility and a contemporary feel, favoring simple constructions and consistent curves for a cohesive, versatile display-forward palette.
Distinctive details include a curved descender on q, a compact ear on g, and an R with a strong diagonal leg, all reinforcing a clean geometric logic. The heavy weight and large counters keep forms recognizable at a distance, while tight interior spaces suggest it will be most comfortable with adequate line spacing in dense settings.