Serif Other Yigu 3 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, titles, art deco, theatrical, retro, assertive, whimsical, display impact, vintage flair, carved styling, dramatic emphasis, stencil-like, cutout, angular, high-impact, display.
A heavy, right-leaning display serif with broad proportions and a distinctly cut, stencil-like construction. Many letters are formed from separated segments with strategic gaps and notched joins, producing a bold silhouette with internal cutouts and occasional circular terminals. Curves are simplified into robust arcs, while diagonals and wedge-like serifs sharpen the overall geometry; counters tend to be tight and openings are often pinched by the cut-in details. The rhythm is punchy and uneven in a deliberate way, with strong black areas and abrupt breaks that read as intentional carving rather than continuous strokes.
Best suited for headlines, posters, title cards, and branding where a strong, stylized voice is desired. It works well for packaging and promotional graphics that benefit from a retro-luxe, theatrical presence, and for short display copy where the cutout construction can be appreciated.
The font projects a glamorous, poster-like attitude with a vintage showcard feel. Its sliced forms and emphatic slant create a sense of speed and spectacle, balancing sophistication with a playful, slightly mischievous edge. The overall tone is bold and attention-seeking, suited to headline moments rather than quiet text.
The design appears intended to reinterpret a classic decorative serif through a carved, segmented treatment, emphasizing bold silhouettes and distinctive internal breaks. The consistent slant and wedge details suggest a focus on dynamic display typography that remains legible while delivering strong personality.
In text settings, the repeated breaks and notches become a defining texture, so spacing and size matter: larger sizes preserve the distinctive cut details, while smaller sizes may cause counters and gaps to visually merge. Numerals follow the same carved logic, keeping a consistent, sign-painting-meets-stencil character across letters and figures.