Script Esdez 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, signage, friendly, retro, casual, lively, confident, hand-lettered look, display impact, friendly branding, smooth flow, brushy, rounded, slanted, connected, smooth.
A slanted, brush-like script with rounded terminals and a smooth, continuous stroke rhythm. Letterforms show an energetic forward lean, moderately tight joins, and a slightly bouncy baseline that keeps words feeling hand-written rather than mechanically uniform. Curves are full and open, with simplified entry/exit strokes and compact counters that hold up in heavier strokes. Capitals are prominent and sweeping without excessive ornament, and numerals follow the same cursive logic with soft bends and handwritten proportions.
Well suited to short-to-medium display settings where a friendly handwritten voice is needed, such as logos, café and restaurant menus, product packaging, posters, and storefront or event signage. It can also work for pull quotes and social graphics when set with comfortable tracking and sufficient size to preserve the smooth joins.
The overall tone is warm and personable, with a lively, informal polish that evokes menu lettering, signage, and mid-century inspired display scripts. Its confident stroke and steady flow feel welcoming and conversational, while the italic slant adds momentum and a sense of motion.
Likely intended to provide a bold, easily readable brush-script look that feels hand-lettered while staying controlled and consistent across the alphabet and numerals. The design emphasizes flowing connections, rounded shapes, and a steady, energetic rhythm for expressive display typography.
Spacing appears designed for connected writing: many lowercase letters naturally link, and the joins create a consistent horizontal texture in words. The set favors legibility over elaborate swashes, keeping distinctive shapes (notably in the capitals and looped forms) while maintaining a cohesive, quick-brush feel.