Sans Normal Rigus 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book Rounded W1G', 'AG Book W1G', and 'Berthold Standard' by Berthold; 'Swiss 721', 'Swiss 721 Hebrew', and 'Swiss 721 WGL' by Bitstream; and 'CG Triumvirate' and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: packaging, kids, posters, headlines, social media, hand-drawn, friendly, casual, playful, approachable, human warmth, casual branding, handmade feel, approachability, rounded, soft, informal, uneven, marker-like.
A rounded sans with a deliberately hand-drawn, marker-like stroke. Letterforms are built from simple, open curves and straight-ish stems with subtly uneven edges and small variations in terminal shape, giving the outlines a natural wobble rather than geometric precision. Counters are generally generous and circular, and joins are simplified, producing a clean, readable silhouette despite the organic irregularity. Proportions feel slightly varied from glyph to glyph, reinforcing a crafted, non-mechanical rhythm in both caps and lowercase.
Well-suited to short to medium-length text where a warm, handmade voice is desired—such as packaging, café menus, children’s materials, craft branding, posters, and social graphics. It also works effectively for headings, labels, and pull quotes where texture and friendliness matter more than strict typographic neutrality.
The overall tone is friendly and informal, with a playful, human presence that suggests handwritten labeling or casual notes. Its softened shapes and slight imperfections read as approachable and creative rather than corporate or technical.
This font appears designed to deliver an easygoing, hand-rendered sans look while maintaining clear letter recognition and comfortable readability. The controlled irregularities and rounded construction aim to add personality and warmth without becoming overly decorative or chaotic.
Capitals are simple and rounded with minimal construction detail, while the lowercase maintains a straightforward, printed (not cursive) handwriting feel. Numerals match the same soft, hand-inked character, with smooth curves and lightly irregular strokes that keep them consistent in texture with the letters.