Sans Normal Ahnuv 2 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Humanist 777' by Bitstream; 'FF Transit' by FontFont; 'Frutiger', 'Frutiger Arabic', 'Frutiger Next Paneuropean', and 'Neue Frutiger Paneuropean' by Linotype; and 'Fact' and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, clean, direct, utilitarian, impact, clarity, versatility, modernity, geometric, monoline, rounded, open apertures, high legibility.
A heavy, geometric sans with monoline strokes and rounded bowls, showing consistent, sturdy construction across letters and numerals. Curves are drawn from near-circular forms, with smooth joins and minimal modulation, while verticals read straight and confident. Counters are relatively open for the weight, and spacing feels even, producing a stable rhythm in both uppercase and lowercase. The lowercase has a notably large x-height and short ascenders/descenders, helping the text stay compact while remaining highly readable.
This font performs best in headlines, brand marks, packaging, and signage where strong presence and quick recognition matter. Its geometric simplicity and even rhythm also make it suitable for UI labels, dashboards, and short text blocks that need high contrast against busy layouts.
The overall tone is contemporary and approachable, combining a no-nonsense presence with a friendly softness from its rounded geometry. It communicates clarity and confidence without feeling sharp or aggressive, making it well suited to straightforward, public-facing messaging.
The design intention appears to be a straightforward geometric sans optimized for impact and legibility, pairing a solid weight with open, uncomplicated shapes. It aims for a versatile contemporary voice that can anchor identity work while staying clear in practical communication.
In the sample text, the bold color and large x-height keep words clear at display sizes, while the clean shapes and open counters suggest it can stay coherent in shorter blocks of copy. Numerals appear similarly robust and simple, matching the letterforms for consistent typographic color.