Sans Normal Adlum 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Genora Sans' by Pixesia Studio, 'Reyhan' by Plantype, 'Few Grotesk' by Studio Few, 'NeoGram' by The Northern Block, and 'Armin Grotesk' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, dynamic, clean, friendly, efficient, emphasis, clarity, contemporary tone, efficient text, humanist, oblique, rounded, open, crisp.
A slanted sans with smooth, rounded geometry and largely uniform stroke weight. Curves are generous and clean, with open apertures and simple terminals that keep forms readable. Uppercase shapes feel compact and sturdy, while the lowercase has a straightforward, workmanlike rhythm; bowls and counters stay clear even in tighter letters. Figures are proportional and neutral, with uncomplicated construction and consistent spacing that supports continuous text.
Well-suited for interface typography, product copy, and editorial applications where a clear italic is needed for emphasis. It can also serve modern branding systems and wayfinding when a contemporary, slanted voice is desired without sacrificing legibility. The consistent texture makes it comfortable for short-to-medium passages as well as headings.
The overall tone is modern and purposeful, with an energetic forward lean that suggests motion and progress. Its rounded shapes and open counters add approachability, keeping the italic feeling practical rather than decorative. The result reads as clean, contemporary, and quietly confident.
This design appears intended as a practical italic companion with a contemporary sans sensibility: clean shapes, predictable rhythm, and enough warmth from rounded forms to feel approachable. The emphasis is on clarity and usability while adding directional energy through the slant.
The italic slant is steady across capitals, lowercase, and numerals, giving a cohesive texture in paragraphs. Letterforms rely on simple, familiar skeletons and avoid sharp calligraphic joins, which helps maintain an even typographic color in longer settings.