Serif Flared Lema 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Enfluence' by Thera Type (names referenced only for comparison).
Keywords: headlines, editorial, book covers, branding, posters, formal, dramatic, classic, authoritative, display impact, editorial voice, classic authority, refined branding, bracketed, sculpted, crisp, calligraphic, robust.
This serif has a robust, display-forward build with pronounced contrast between thick verticals and finer connecting strokes. Stems terminate in sculpted, bracketed serifs that flare subtly from the main strokes, giving the outlines a carved, slightly calligraphic feel rather than a strictly mechanical finish. Counters are generous and round, while joins and shoulders are compact and weighty, producing a dense rhythm in text. The lowercase shows a two-storey a and g with strong, rounded bowls and sturdy, tapered terminals; figures are similarly weighty, with a notably open, angled 4 and round 8/9 forms.
Best suited for headlines, decks, and other display settings where its strong contrast and sculpted serifs can be appreciated. It also fits editorial contexts such as magazine titles, book covers, and refined branding where a classic, authoritative voice is desired.
Overall, the tone is confident and traditional with a dramatic, headline-ready presence. The flared serif treatment and strong contrast add a sense of ceremony and gravitas, evoking classic publishing and institutional typography rather than casual or utilitarian interfaces.
The design appears intended to deliver a traditional serif voice with added sculptural energy, using flared, bracketed serifs and strong contrast to heighten impact. It prioritizes presence and elegance in display typography while keeping letterforms familiar enough for extended editorial use at appropriate sizes.
In the sample text, the heavy color and tight internal details make it feel most at home at larger sizes, where the flare, bracketing, and contrast read clearly. The uppercase has a monumental, poster-like solidity, while the lowercase maintains a lively, slightly calligraphic texture that keeps long lines from feeling rigid.