Sans Normal Soday 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, posters, friendly, clean, modern, approachable, playful, space saving, everyday readability, contemporary tone, friendly branding, rounded terminals, soft geometry, tall proportions, open counters, compact spacing.
A tall, compact sans with softly rounded terminals and gently squared curves. Strokes are even and steady, with minimal contrast and a consistent, monoline feel. The proportions run narrow with a slightly condensed rhythm, while counters stay relatively open to preserve clarity. Curves (notably in C, G, O, and S) are smooth and circular-leaning, and joins read cleanly without sharp, calligraphic flare, giving the design a tidy, contemporary texture in text.
This face suits UI labels, product packaging, and brand systems that need a clean, personable voice. Its condensed rhythm works well for headlines and short bursts of copy where space is limited, while the open shapes help it stay readable in display and subhead sizes.
The overall tone is friendly and unpretentious, with a light, contemporary simplicity. Rounded endings and calm, even strokes make it feel approachable and slightly playful while still remaining restrained enough for everyday use.
The design appears intended as a practical, modern sans that balances space efficiency with a gentle, rounded character. It aims for clear, consistent forms that can move between functional text and friendly display settings without feeling overly technical or overly quirky.
The uppercase set reads tall and straightforward, while the lowercase maintains a simple, utilitarian construction with compact bowls and clean stems. Numerals match the same soft, monoline logic, helping mixed text feel cohesive.