Sans Normal Ubma 1 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, elegant, fashion, formal, dramatic, luxury tone, expressive italic, editorial impact, classic refinement, calligraphic, high-contrast, tapered, sheared, crisp.
A sharply slanted italic with pronounced stroke modulation and tapered terminals. Curves are smooth and tightly drawn, while joins and entry/exit strokes show a calligraphic influence that creates lively thick–thin rhythm. Uppercase forms feel compact and slightly wide through the bowls (notably in rounded letters), with crisp diagonals and pointed apexes; lowercase maintains a moderate x-height with energetic, angled shoulders and a single-storey construction where visible. Numerals follow the same high-contrast logic, with rounded figures and fine hairlines that give a refined, print-like texture.
Best suited for headlines, subheads, pull quotes, and brand statements where its contrast and slant can be appreciated. It works particularly well in magazine layouts, fashion and lifestyle branding, and poster typography that benefits from a refined but dynamic italic presence.
The overall tone is polished and expressive, leaning toward luxury and classic editorial sophistication. Its strong contrast and italic stance add drama and motion, producing a confident, stylish voice suited to premium contexts rather than utilitarian reading.
The design appears intended to deliver an expressive italic with a classic, calligraphic sensibility and high-contrast elegance, prioritizing distinctive rhythm and a premium feel in display and editorial settings.
In text, the strong diagonal stress and thin hairlines create sparkle at display sizes, while the steep slant and contrast can make long passages feel assertive and visually busy. The design’s sharp terminals and narrow joins contribute to a crisp, engraved-like finish.