Sans Normal Etmag 3 is a very light, very narrow, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, invitations, airy, elegant, casual, modern, friendly, elegant tone, space saving, modern simplicity, friendly voice, monoline, rounded, soft terminals, open counters, slanted.
A slender, monoline italic sans with tall proportions and a gentle, consistent rightward slant. Strokes are smooth and evenly weighted, with rounded joins and softly tapered terminals that keep the overall texture light and airy. Round letters are drawn as narrow ovals with open counters, while verticals and diagonals stay clean and straightforward, giving the face a tidy rhythm despite its narrow set.
Well-suited to branding and packaging where a light, stylish voice is desired, and for editorial headlines, pull quotes, and short blocks of text that benefit from an airy texture. It can also work nicely for invitations, lifestyle materials, and posters when paired with a sturdier companion for body copy.
The tone feels light, graceful, and approachable—more personable than formal. Its delicate presence and soft curves suggest a refined, contemporary simplicity that reads as calm and friendly rather than technical or loud.
The design appears intended to provide a graceful, space-saving italic sans that adds personality through narrow proportions, soft curves, and restrained detailing. It prioritizes a clean, contemporary look while maintaining an informal, handwritten-like ease without becoming a script.
The alphabet shows clear differentiation between similar forms through subtle shaping (for example, rounded bowls versus straighter stems), supporting legibility at moderate sizes. Figures follow the same slim, rounded construction, keeping the typographic color consistent in mixed text.