Sans Normal Selok 3 is a regular weight, narrow, low contrast, upright, tall x-height font.
Keywords: ui text, packaging, branding, posters, signage, friendly, approachable, casual, quirky, soft, approachability, readability, modern simplicity, softened tone, brand friendliness, rounded, monoline, compact, humanist, open apertures.
This typeface is a rounded, monoline sans with compact proportions and a clearly tall x-height. Strokes stay even and smooth, with gently softened terminals and minimal contrast, giving letters a cushioned, uniform texture. Curves are generously circular and counters are fairly open, while joins (notably in V/W and the diagonals) keep a slightly lively, hand-drawn feel without becoming script-like. Overall spacing reads tight but orderly, producing a clean, vertical rhythm that holds together well in continuous text.
It fits well where a warm, approachable sans is needed—interfaces, product labels, service or hospitality branding, and friendly signage. The tall x-height and open forms support readability at smaller sizes, while the rounded personality also scales up nicely for headlines and short display lines.
The overall tone is friendly and informal, with a playful softness that avoids looking childish. Rounded endings and buoyant curves give it a personable voice suited to lighthearted communication while remaining legible and calm.
The design appears intended to provide an easygoing, modern sans that feels welcoming and slightly quirky, using rounded geometry and consistent stroke weight to maintain clarity and a cohesive, contemporary texture across text and numerals.
Distinctive shapes include a simple, single-storey lowercase a, a looped-descender lowercase g, and a curvy lowercase t with a compact crossbar, all reinforcing the font’s casual, human feel. Numerals match the same rounded construction, with smooth bowls and consistent stroke weight that keep them visually aligned with the letters.