Sans Normal Ehdah 1 is a very light, normal width, low contrast, italic, normal x-height font visually similar to 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: branding, editorial, packaging, ui labels, posters, modern, airy, clean, refined, friendly, modern elegance, italic emphasis, clean readability, minimal geometry, monoline, open apertures, rounded terminals, humanist tilt, generous spacing.
A very light, monoline sans with a consistent rightward italic slant and softly rounded stroke endings. Forms rely on smooth circular and elliptical curves, with open counters and clear, unforced joins that keep the texture even. Uppercase shapes feel streamlined and simple, while lowercase maintains a readable, contemporary construction with a single-storey a and g and a compact, gently curved f. Numerals are similarly light and rounded, with simple, unobtrusive details that match the overall minimal geometry.
Well-suited to contemporary branding and visual identity systems that want a light, refined voice. It works nicely for editorial display, pull quotes, packaging, and short UI labels where a clean italic emphasis is desired, and can also serve in headlines and posters where the airy stroke weight can breathe.
The overall tone is modern and calm, with an airy, understated elegance. Its italic rhythm adds a sense of forward motion and quiet sophistication without feeling aggressive, making it come across as approachable and polished.
Likely designed as a minimal, geometric-leaning italic sans that provides a crisp, modern alternative to heavier italics. The emphasis appears to be on smooth round forms, an even texture, and a gentle, stylish slant for elegant typographic emphasis in display and short text.
The light weight and open shapes produce a bright page color, while the consistent curve logic keeps mixed-case text cohesive. The slant is noticeable and uniform, so lines of text develop a distinct diagonal flow that reads best with comfortable spacing and moderate sizes.