Sans Normal Lamuv 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, modern, friendly, display impact, convey motion, brand presence, sports tone, modern clarity, oblique, rounded, compact, blocky, high impact.
A heavy, oblique sans with rounded geometry and thick, uniform strokes. Curves are broadly circular and terminals are cleanly cut, producing a compact, blocky silhouette with large counters in letters like O, P, and R. The slant is consistent across uppercase, lowercase, and numerals, and the overall rhythm is sturdy and forward-leaning with minimal modulation. Numerals are bold and simplified, matching the letterforms’ wide curves and blunt joins for a cohesive, high-impact texture in text.
Best suited for short, high-visibility settings such as headlines, posters, large display copy, branding marks, and packaging callouts. It can also work for sports-related graphics and promotional layouts where a strong, fast, forward-leaning voice is desirable, especially at medium-to-large sizes.
The style reads energetic and assertive, with a sporty, headline-driven tone. Its rounded construction keeps it approachable while the strong slant and massed strokes communicate motion and confidence. Overall it feels contemporary and promotional rather than formal or literary.
The design appears intended to deliver a bold, energetic oblique voice built on rounded sans forms, emphasizing motion and immediacy. It aims for strong presence and quick recognition in display typography while maintaining a friendly, modern character.
Uppercase forms are broad and stable, while lowercase maintains clear, simplified shapes that prioritize impact over delicacy. Counters remain open enough to preserve recognition at large sizes, and the consistent slant gives lines of text a strong directional flow.