Slab Square Irja 10 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, vintage, sporty, assertive, rugged, impact, movement, heritage, headline voice, sturdiness, slab serif, bracketed serifs, ink-trap feel, compact apertures, sturdy.
A heavy, forward-leaning slab serif with sturdy, squared-off serifs and subtly bracketed joins that give the forms a carved, reinforced look. Strokes are thick with modest contrast and slightly tapered terminals, creating a punchy rhythm while keeping counters relatively compact. The italics are true italics rather than simple obliques, with energetic curves, a single-storey-style flow in several lowercase shapes, and a generally wide, confident footprint. Numerals are bold and prominent, with strong horizontal slabs and rounded interiors that hold up at display sizes.
Best suited to headlines, subheads, posters, and short emphatic copy where the heavy italic stance can carry the layout. It works well for editorial display, branding marks, packaging, and promotional graphics that want a vintage-meets-athletic flavor. For extended text, it’s most effective in larger sizes where counters and serifs have room to breathe.
The overall tone feels bold and historic with a modern, sporty edge—confident, slightly rugged, and built for impact. Its slanted stance and weight convey motion and emphasis, while the slab details suggest traditional print and headline culture.
Likely designed as a high-impact italic slab for display typography, combining a traditional slab-serif backbone with a dynamic, attention-grabbing slant. The sturdy construction and squared serifs prioritize presence and clarity in bold, prominent settings.
The letterforms maintain a consistent, muscular texture across the alphabet, with squared serifs and tight apertures producing a dense color. In longer lines, the strong italic angle and heavy weight create a dramatic, poster-like voice rather than a quiet reading texture.