Serif Normal Nirud 15 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, mastheads, assertive, vintage, editorial, collegiate, display, impact, heritage, display clarity, distinctiveness, editorial tone, bracketed serifs, triangular terminals, high weight, ink traps, notched joins.
A heavy, wide serif design with compact counters and a sturdy baseline presence. Serifs are prominent and mostly wedge-like, with bracketed transitions and occasional triangular notches that create sharp internal angles at joins. Stroke endings often taper into pointed terminals, while rounded letters keep a firm, compressed interior that boosts density. The overall rhythm is bold and steady, with clear differentiation between thick stems and narrower interior cuts rather than delicate hairlines.
Best suited for headlines, mastheads, and short blocks where its dense color and distinctive serif details can be appreciated. It works well for branding and packaging that wants a traditional, punchy presence, and for editorial display settings such as section headers or pull quotes. In longer text, it will read as strong and attention-grabbing rather than quiet body copy.
The font projects a confident, poster-forward tone with a vintage, print-era flavor. Its carved, notched details and robust serifs add a slightly rugged, traditional personality that feels at home in headlines and emphatic messaging. The overall impression is energetic and authoritative rather than refined or understated.
The design appears intended to deliver maximum impact with classic serif cues, combining wide proportions and heavy weight with sculpted, notched detailing to create a distinctive display voice. It aims for a traditional foundation while adding energetic terminals and sharp interior cuts for character and memorability.
Uppercase forms read particularly architectural, with crisp interior corners and strong horizontal emphasis, while lowercase maintains similar weight and solidity for consistent color in text-like settings. Numerals are substantial and legible, with distinctive shaping that reinforces the display character. The design’s sharp joins and pointed terminals create a lively texture, especially at larger sizes.