Sans Normal Mokup 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arbotek' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, playful, chunky, retro, friendly, loud, attention, approachability, brand impact, poster clarity, geometric, rounded, blocky, soft corners, high impact.
A heavy, geometric sans with broad proportions and compact counters. Curves are built from near-circular bowls and smooth arcs, while joins and terminals are decisively cut, creating a crisp, poster-like silhouette. The design mixes round forms (O, C, G, 0) with strong flat-sided structure in letters like E, F, H, L and T, giving a sturdy rhythm. Spacing appears generous and the overall texture is dense and even, prioritizing bold shape recognition over fine interior detail.
Best suited for display typography where impact and immediate legibility at large sizes matter—headlines, posters, signage, packaging, and bold brand marks. In longer text, the dense color and tight counters suggest it will perform best with ample size and line spacing, or in short bursts such as pull quotes and titles.
The tone is upbeat and attention-grabbing, with a friendly softness from the rounded bowls balanced by assertive, blocky mass. It reads as retro-leaning and fun—suited to loud, cheerful messaging rather than subtle editorial voice. The exaggerated weight and simplified geometry give it a toy-like, approachable confidence.
The design appears intended as a high-impact geometric sans that feels contemporary yet retro-coded, using simplified, rounded construction and strong cuts to create memorable silhouettes. It aims to be friendly and accessible while still delivering maximum visual punch for display settings.
The circular letters use small, centered apertures/counters that become distinctive at display sizes. Diacritics are not shown; punctuation in the sample indicates a strong, graphic presence with simple dot forms. Numerals follow the same chunky geometry, with the 8 and 0 especially round and emblematic.