Serif Normal Jurey 10 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, luxury, classic, formal, literary, elegance, authority, readability, premium tone, editorial voice, bracketed, hairline, crisp, polished, transitional.
This serif shows a high-contrast build with hairline joins and sharp, clean terminals, paired with firm vertical stress. Serifs are finely bracketed and generally compact, giving strokes a crisp entry and exit without becoming slab-like. Proportions run on the broad side, with generous capitals and open counters in letters like C, O, and Q, while the lowercase keeps a moderate, readable x-height. Round letters are smooth and controlled, and diagonals (V, W, X, Y) remain taut and balanced, producing an even rhythm in text despite the strong thick–thin modulation.
It suits editorial typography such as magazines, cultural publications, and book work where a classic serif voice is desired. The pronounced contrast and wide set make it particularly effective for headlines, pull quotes, and refined brand applications, while remaining credible for shorter passages of text at comfortable sizes.
The overall tone is refined and authoritative, with an editorial sophistication that reads as premium and traditional. Its dramatic contrast and sharp detailing also add a touch of fashion and display elegance, while still maintaining a bookish, literary seriousness.
The design appears intended to deliver a conventional, high-contrast serif with a polished, contemporary finish—prioritizing elegance and clarity through crisp serifs, controlled curves, and confident proportions.
In running text the dark verticals create a strong baseline presence, and the hairline horizontals and serifs add sparkle at larger sizes. Numerals and capitals feel especially stately and well suited to prominent settings, with a consistent, composed texture across lines.