Sans Normal Tyluv 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'Newbery Sans Pro' by Sudtipos, 'MarkusLow' by The Northern Block, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, sporty, retro, display impact, approachable boldness, brand presence, quick legibility, rounded, compact, solid, high-impact, soft-cornered.
A heavy, rounded sans with broad proportions and large counters that keep the forms open despite the weight. Curves are built from smooth, near-circular geometry, while joins and terminals read clean and slightly softened rather than sharply cut. The lowercase shows simple, sturdy construction with a single-storey a and g, a short-shouldered r, and a compact t with a strong crossbar; dots and punctuation appear bold and substantial to match the overall color. Numerals follow the same robust, rounded logic, producing an even, dark texture in display settings.
Best suited to headlines, logos, and short display copy where maximum impact is needed. It also works well for packaging, labels, and signage that benefits from a friendly, attention-grabbing presence, especially at medium-to-large sizes where the rounded details and open counters can fully resolve.
The overall tone is bold and approachable—confident without feeling aggressive. Its rounded geometry and compact details give it a friendly, energetic voice with a subtle retro/sports-signage feel that stands out in short phrases.
The design appears intended as a high-impact display sans that balances strong weight with approachable, rounded construction. Its simplified, geometric forms suggest a focus on quick recognition and bold branding applications rather than long-form text color.
Spacing and stroke mass create a dense, poster-like rhythm, and the consistent rounding across curves helps maintain cohesion at large sizes. The shapes prioritize clarity and impact over delicacy, with prominent counters and simplified lowercase structures that read quickly.