Sans Normal Olbab 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Klaster Sans' by Kobuzan and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, impact, clarity, approachability, contemporary branding, display emphasis, geometric, rounded, soft corners, open counters, even rhythm.
A heavy, geometric sans with broad, round bowls and smooth curves paired to straight, vertical stems. Stroke weight is very even, with large apertures and counters that keep the shapes clear at display sizes. Terminals are clean and mostly squared-off, while joins and curves are gently softened, giving the letterforms a sturdy but not harsh silhouette. Proportions feel balanced and contemporary, with straightforward, legible numeral forms and a consistent, steady rhythm across the alphabet.
Best suited for headlines, posters, and large-format messaging where its strong presence and open shapes stay readable at a distance. It also fits brand identities, packaging, and signage that need a modern, friendly voice with clear letterforms.
The tone is contemporary and approachable, projecting confidence without feeling aggressive. Its rounded construction and generous internal space give it a friendly, optimistic feel suited to clear, direct messaging.
The design appears intended as a contemporary workhorse display sans: simple geometry, robust weight, and open counters aimed at clarity and impact. Its softened construction suggests an effort to balance authority with approachability for broad, modern visual communication.
In the sample text, the weight and spacing create strong emphasis and high visibility, making it especially effective for short phrases and headings. The overall geometry leans circular, which reinforces a clean, modern personality.