Sans Normal Asgin 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, friendly, functional, versatility, clarity, neutrality, contemporary, geometric, rounded, open apertures, high legibility, even rhythm.
This sans serif has a geometric backbone with round counters and smooth, continuous curves paired with straight-sided stems. Stroke weight is even throughout, with crisp terminals and minimal modulation, giving the letters a calm, consistent texture. Proportions feel balanced and contemporary: capitals are broad and stable, while lowercase forms are compact and clear with open apertures and generously sized bowls. Numerals follow the same straightforward construction, reading cleanly at text sizes and in UI-style settings.
It works well for interface text, product copy, and general-purpose editorial typography where consistent rhythm and high legibility are priorities. The clean outlines and geometric structure also suit signage, wayfinding, and contemporary branding systems that need a neutral sans to support a broad range of content.
The overall tone is modern and neutral, with a quietly friendly presence driven by rounded forms and uncluttered details. It feels practical and matter-of-fact rather than expressive, making it suitable for content where clarity and polish matter more than personality.
The design appears intended as a versatile, contemporary workhorse sans: simple geometry, even strokes, and clear counters aimed at reliable readability across headings and paragraph text. Its restrained detailing suggests an emphasis on neutrality and easy integration into modern layouts.
Round letters like O and Q are notably circular, and the uppercase set maintains a tidy, engineered rhythm. The lowercase shows single-storey shapes for a and g, reinforcing a contemporary, approachable feel. The sample text demonstrates stable spacing and a smooth grey value across longer paragraphs.