Sans Normal Lirul 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'Muller' by Fontfabric, 'Gelion' by Halbfett, 'Boston' and 'Inter Sans' by Latinotype, 'Nietos' by Melvastype, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, playful, energetic, friendly, display impact, motion, approachability, modern branding, rounded, soft corners, compact joins, angled terminals, skewed.
A heavy, slanted sans with broad proportions and sturdy, low-contrast strokes. Shapes lean on rounded bowls and smooth curves, but many terminals are cut on a diagonal, creating crisp, forward-tilting endings rather than blunt horizontals. Counters are generally open and simple, and the overall construction favors bold, stable silhouettes with minimal detailing. Numerals follow the same robust, rounded logic, with clear, high-impact forms designed to hold up at display sizes.
Best suited to headlines, posters, branding marks, and packaging where a loud, kinetic voice is useful. It will also work well for sports-leaning identities, event promotions, and punchy editorial callouts where bold impact and quick recognition matter more than long-form reading.
The combination of strong weight, rightward slant, and rounded geometry reads as energetic and upbeat. It projects confidence and motion while staying approachable, landing closer to sporty and contemporary than formal or corporate.
This design appears intended as a high-impact italic display sans that combines friendly, rounded construction with aggressive weight and speed-oriented slant. The angled terminals and broad stance suggest a focus on contemporary branding and energetic messaging.
The slant is prominent enough to influence word shape and rhythm, producing a fast, sweeping line in text. Diagonal cuts on letters like E/F and the angled strokes in several lowercase forms add a slightly technical, engineered feel without becoming sharp or austere.