Sans Normal Amkub 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, friendly, confident, clean, straightforward, versatility, clarity, modernity, approachability, geometric, monoline, open apertures, generous spacing, soft corners.
A clean sans with monoline strokes, broad proportions, and a steady, even rhythm. Curves are smooth and near-geometric, with subtly softened corners that keep the forms from feeling rigid. Counters are roomy and apertures stay open, supporting clarity at display and text sizes. The lowercase shows simple, contemporary construction with a single-storey a and g, a compact t with a short crossbar, and generally uncomplicated joins and terminals.
Well-suited to branding systems, headlines, and product/packaging where a contemporary, approachable sans is needed. The open counters and steady stroke weight also make it a solid choice for UI labels, navigation, and short-form text that benefits from quick scanning. Its broad proportions can add presence in posters and signage without relying on decorative details.
The overall tone is modern and approachable, balancing neutrality with a slightly warm, friendly feel. Its broad stance and open shapes read confident and direct, making it feel contemporary without becoming flashy or stylized.
This design appears intended as a versatile, contemporary workhorse sans: simple, geometric-leaning shapes paired with comfortable openness to keep text readable and layouts feeling modern and uncluttered.
Figures are clear and substantial, with consistent stroke endings and minimal modulation, giving numerals and capitals a stable, sign-ready presence. The spacing and proportions contribute to an airy texture in paragraphs, especially at larger sizes.