Sans Superellipse Ubbob 12 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Alternate Gothic' by Bitstream, 'FF Dirty' by FontFont, 'CF Blast Gothic' by Fonts.GR, 'Bellfort' by GRIN3 (Nowak), and 'Alternate Gothic' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, bold, playful, retro, punchy, friendly, space saving, brand impact, display emphasis, retro flavor, rounded, condensed, chunky, soft corners, compact.
A compact, heavy sans with rounded-rectangle construction and softly squared corners throughout. Strokes are thick and largely uniform, with minimal modulation and a slightly softened, inked-in feel at joins and terminals. Counters are tight but clean, and curves tend to resolve into squarish bowls rather than true circles, producing a consistent superelliptical rhythm. The overall spacing is fairly tight and the condensed proportions create a tall, packed texture, while figures and capitals keep a sturdy, poster-ready silhouette.
Works best in headlines, posters, labels, and branding where you want dense impact in limited space. It can also serve for short UI labels or wayfinding at larger sizes, but the heavy weight and tight counters suggest keeping it out of long, small body text.
The tone is energetic and approachable, with a retro sign-painting and display vibe that feels confident rather than formal. Its squarish rounding and dense weight give it a friendly, humorous edge suited to attention-grabbing messaging.
This design appears intended as a high-impact, space-efficient display sans that combines condensed proportions with rounded-rectangle forms for a distinctive, friendly identity.
The uppercase forms read especially strong and blocky, while the lowercase maintains the same compact, rounded geometry for a unified voice. Numerals match the heavy, condensed footprint, supporting bold headline settings where quick recognition matters more than delicate detail.