Sans Normal Dedev 15 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, modern, neutral, functional, corporate, clarity, versatility, neutrality, readability, modern utility, geometric, monoline, open apertures, round bowls, crisp terminals.
A clean sans serif with mostly monoline strokes and rounded, geometric construction. Curves are smooth and near-circular in letters like O and C, while straight-sided forms (H, E, F) keep a crisp, even rhythm. Terminals are predominantly straight-cut, with minimal modulation and no visible flaring; joins are tidy and consistent. The lowercase shows a simple, single-storey a and g, open counters, and a straightforward, legible structure across the alphabet and figures.
This font suits interface copy, dashboards, and general-purpose editorial text where an even rhythm and clear forms matter. It also works well for corporate collateral, product labeling, and straightforward signage that benefits from a clean, unobtrusive sans.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its restrained shapes and even texture feel practical and businesslike, lending a calm, dependable voice in text.
The design appears intended as a versatile, everyday sans that stays out of the way while remaining highly readable. Its geometric leaning and consistent stroke behavior suggest a focus on clarity, simplicity, and broad usability across print and screen.
The numerals and capitals share the same steady stroke logic, producing an even typographic color in running lines. Letterforms maintain generous interior space and clear differentiation, supporting quick scanning at a range of sizes.