Sans Normal Kikom 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, advertising, user interfaces, modern, dynamic, clean, friendly, emphasis, readability, contemporary tone, approachability, slanted, rounded, open, humanist, airy.
This italic sans presents smooth, rounded construction with gently modulated strokes and a consistent rightward slant. Curves are generous and open, counters stay clear, and terminals tend to finish with soft, slightly tapered endings rather than abrupt cuts. Proportions feel even and readable, with a steady rhythm across uppercase and lowercase and numerals that align naturally with the overall forward-leaning flow.
It suits editorial typography where an italic voice needs to stay clear at text and subhead sizes, as well as branding and advertising that benefit from an energetic but restrained slant. The clean shapes and open counters also make it a good fit for UI accents, pull quotes, and short passages where personality is desired without sacrificing readability.
The overall tone is contemporary and approachable, with a sense of motion that keeps it lively without becoming flashy. Its rounded shapes and open forms give it a friendly, conversational character while still reading as clean and professional.
The design appears intended as a versatile italic sans that balances modern clarity with a warmer, rounded sensibility. It aims to provide forward motion and emphasis while maintaining consistent, dependable letterforms for everyday use.
Uppercase forms are straightforward and legible, while the lowercase adds more personality through round bowls and a distinct italic movement. Numerals match the same slanted, smooth logic, making the set feel cohesive in mixed text.