Sans Contrasted Data 12 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, fashion, branding, posters, editorial, luxury, classic, formal, literary, display contrast, editorial tone, premium branding, dramatic hierarchy, high-contrast, crisp, sharp, refined, elegant.
This typeface presents a clean, high-contrast construction with crisp verticals and hairline horizontals and diagonals. Terminals are predominantly sharp and flat, giving the forms a precise, engraved feel, while counters remain open and well-defined. Proportions lean toward tall capitals and slightly condensed lowercase rhythms, with a disciplined, upright stance and smooth, consistent curves in rounds like O and C. The overall texture in text is bright and rhythmic, with thin strokes creating pronounced sparkle between heavier stems.
It is well-suited to headlines, magazine spreads, and fashion-forward branding where high contrast can be used as a visual signature. The design also works for posters and short editorial pull quotes, particularly when set at larger sizes where the hairlines and crisp terminals can be appreciated.
The tone is refined and editorial, evoking fashion and cultural publishing where contrast and poise signal premium positioning. It feels formal and self-assured, with a slightly dramatic flair that reads as contemporary-classic rather than playful or casual.
The design intention appears to be a sleek, high-contrast display voice that delivers sophistication and hierarchy with minimal ornament. By pairing stark thick–thin modulation with clean, upright geometry, it aims to feel premium and contemporary while retaining classic editorial cues.
In the sample text, the thin hairlines and sharp joins become a prominent stylistic feature, especially in diagonals and cross-strokes, which increases visual drama at larger sizes. Numerals appear similarly high-contrast and designed to harmonize with the uppercase weight distribution, supporting a polished typographic palette for headings and display settings.