Serif Normal Akko 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: editorial, magazine, luxury, headlines, branding, elegant, fashion, refined, dramatic, display polish, premium branding, editorial clarity, classic revival, didone-like, hairline, bracketed, tapered, sculptural.
A high-contrast serif with sharply tapered stems and hairline transitions that create a bright, polished page color. Serifs are fine and pointed, often with a slightly triangular, calligraphic entry and exit, while curves show crisp modulation and clean, controlled terminals. Capitals feel stately and generous with open counters, and the overall spacing reads airy, supporting large display sizes without looking cramped. Lowercase forms are compact and traditional, with distinctive ball/teardrop details and delicate joins that emphasize the vertical rhythm.
Best suited to headlines, pull quotes, mastheads, and brand touchpoints where high contrast can shine. It can also work for short passages in print-oriented contexts when set with comfortable leading and sizes that protect the hairlines.
The tone is luxurious and editorial, combining classic bookish structure with a distinctly modern, high-fashion sheen. Its crisp hairlines and sculpted curves add drama and sophistication, making text feel curated and premium rather than casual.
The design appears intended to deliver a contemporary take on classic high-contrast serif typography: crisp, refined, and attention-grabbing, with enough conventional structure to remain readable while projecting a premium, editorial personality.
Several glyphs lean into expressive detailing—noticeable ball terminals and finely cut joins—giving the design a slightly ornamental edge while remaining coherent and conventional in structure. Numerals share the same contrast and sharp finishing, helping headlines and short figures feel consistent with the letterforms.