Sans Superellipse Luha 2 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'MVB Diazo' by MVB and 'Greeka' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, retro, approachable, high impact, friendly display, playful branding, soft geometry, rounded, soft, blunt, compact, bouncy.
A heavy, rounded sans with soft corners and rounded-rectangle counters that create a compact, blocky silhouette. Strokes stay largely even, with minimal contrast and consistently blunt terminals. Curves are generous and geometric, and interior spaces are tight but clearly carved, giving letters a sturdy, superellipse-driven feel. Overall spacing and proportions favor dense, readable word shapes with a slightly condensed, punchy rhythm.
Best suited to headlines and short bursts of text where its thick, rounded forms can deliver strong impact without sharpness. It works well for posters, playful branding, packaging, and signage where high contrast against a background and quick recognition are priorities.
The font reads as upbeat and personable, with a toy-like softness that keeps the weight from feeling aggressive. Its chunky geometry and rounded details suggest a retro, informal tone suited to energetic, approachable messaging.
The design appears intended to combine maximum presence with a friendly, softened geometry, using rounded-rectangle forms to keep counters open and letterforms consistent. It prioritizes bold legibility and a distinctive, approachable voice for display-led typography.
The lowercase shows simple, sturdy constructions and a single-storey feel in rounded forms, while uppercase maintains squared-off structure with softened edges. Numerals follow the same rounded-rectangle logic, yielding bold, poster-friendly figures that remain clear at a glance.