Serif Normal Luraz 6 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Charter BT' by Bitstream, 'Chronicle Text' by Hoefler & Co., 'ITC Charter' by ITC, 'Passenger Serif' by Indian Type Foundry, and 'Bogue' and 'Bogue Slab' by Melvastype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, authoritative, bookish, formal, classic tone, strong presence, print-forward, readability, bracketed, calligraphic, robust, ink-trap, oldstyle.
A robust serif with pronounced stroke modulation and sturdy, bracketed serifs that read as traditional rather than slab-like. The letterforms are broad and generously proportioned, with rounded joins and slightly calligraphic shaping in bowls and terminals. Lowercase shows compact, sturdy forms with ball terminals on several glyphs (notably the ‘a’) and a two-storey ‘g’; the ‘y’ has a curled, descending tail. Numerals are weighty and highly legible, with strong vertical emphasis and clear counters.
Well suited to headlines and deck text where a traditional serif voice and strong presence are needed. It can support editorial applications like magazines, book covers, and pull quotes, and it can also work for branding that aims for a classic, institutional, or heritage feel.
The overall tone feels authoritative and editorial, like a classic print voice with confident emphasis. Its strong contrast and substantial serifs give it a formal, established character suited to serious or heritage-forward messaging.
The design appears intended to deliver a conventional text-serif structure with elevated, display-forward weight and contrast, combining familiar book typography cues with enough stylistic detail to stand out in titles and prominent copy.
Spacing appears comfortable at display sizes, with a steady rhythm across the alphabet and a slightly lively texture from the rounded brackets and ball/teardrop details. The design maintains clarity in dense sample text, producing a dark, confident color on the page.