Sans Normal Efgim 24 is a light, normal width, low contrast, italic, tall x-height font visually similar to 'Franie' by That That Creative (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, captions, presentations, modern, clean, airy, friendly, quiet, clarity, modernity, neutrality, readability, system design, geometric, rounded, open apertures, slanted, minimal.
A slanted sans with smooth, rounded construction and a consistent, even stroke. Curves are close to circular and counters are generous, giving letters an open, breathable feel. Terminals are clean and unadorned, and diagonals in forms like A, V, W, and X are crisp without becoming sharp or edgy. Spacing reads comfortable and slightly loose, supporting clear word shapes and a steady rhythm in text.
This font works well for interface copy, dashboards, and product environments where a slanted sans can add motion without sacrificing legibility. It also fits editorial callouts, sidebars, and modern branding applications that benefit from a clean, geometric voice. The numerals look suited to contemporary data-leaning layouts such as infographics and presentations.
The overall tone is contemporary and understated, with a calm, approachable character. Its gentle geometry and open forms feel efficient and neutral rather than expressive or loud, making it well suited to clean, modern visual systems.
The design appears intended as a modern italic companion with a clear, geometric skeleton and minimal detailing, aiming for an unobtrusive texture in text while still providing a distinct forward slant. Its open counters and simple terminals suggest an emphasis on clarity and versatility across screen and print contexts.
The italic angle is noticeable but measured, preserving clarity in longer passages. Round letters like O, Q, and e stay smooth and balanced, while the numerals share the same streamlined, geometric logic for a cohesive alphanumeric color.