Serif Normal Wubal 3 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, longform, branding, literary, refined, traditional, formal, text setting, readability, classic tone, editorial polish, bracketed serifs, oldstyle figures, smooth curves, calligraphic stress, open counters.
This is a classic text serif with bracketed serifs, gently tapered strokes, and a steady vertical posture. Curves are drawn with a subtle diagonal stress, producing a calm, bookish rhythm in continuous text. Capitals are proportioned with restrained width and crisp terminals, while the lowercase shows open counters and moderate ascenders/descenders that keep paragraphs airy and legible. Numerals appear oldstyle, with varied heights and forms that blend naturally into running text rather than standing apart.
It performs best in long-form reading contexts like books, essays, and editorial layouts where a familiar serif texture supports comfortable scanning. It also works well for institutional or cultural branding, pull quotes, and headings when you want a classic, authoritative voice without heaviness.
The overall tone is traditional and cultivated, evoking book typography and editorial refinement. It feels dependable and quietly elegant rather than attention-seeking, making it well suited to serious or heritage-leaning communication.
The design appears intended as a conventional reading serif that prioritizes clarity and an even typographic color while retaining a touch of traditional, calligraphic character. Its proportions and oldstyle numerals suggest an emphasis on harmonious text setting and a timeless, print-oriented feel.
Details such as the angled cross-stroke on the ‘e’, the curved ‘y’ descender, and the modest flourish on ‘Q’ add warmth without turning decorative. The ampersand is compact and conventional, and the punctuation and spacing in the sample text read cleanly at display-to-text sizes.