Serif Normal Idder 3 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, reports, branding, classic, bookish, formal, calm, literary, readability, neutrality, editorial tone, versatility, bracketed, flared, open counters, crisp, graceful.
This is a conventional serif with lightly bracketed, wedge-like serifs and smooth, moderate stroke modulation. The letterforms show open apertures and generous counters, with round bowls that stay clean at text sizes. Capitals feel balanced and slightly expansive, while lowercase forms maintain a steady rhythm with tidy terminals and a restrained, editorial texture. Numerals follow the same measured contrast and have clear, readable shapes.
It suits long-form reading such as books, essays, and editorial layouts where a familiar serif texture is desirable. It also works well for institutional materials, reports, and brand typography that needs a classic, credible tone while remaining clear in paragraphs and headings.
The overall tone is traditional and composed, with a literary, book-oriented voice. Its refined serifs and even color suggest seriousness and trust, without feeling overly ornate or antique.
The design appears intended as a dependable, general-purpose text serif that prioritizes readability and a familiar printed-page character. Its restrained contrast and clean detailing aim for versatility across continuous text and display sizes without relying on decorative quirks.
Curves are drawn with a calm, controlled hand, and joins stay smooth rather than sharp, contributing to an even reading flow. The punctuation and text sample show stable spacing and a consistent baseline presence, keeping long lines legible and orderly.