Serif Normal Pogan 9 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Benton Modern' by Font Bureau, 'Empira' by Hoftype, 'ITC New Veljovic' by ITC, and 'Georgia Pro' by Microsoft (names referenced only for comparison).
Keywords: headlines, magazines, book covers, branding, posters, editorial, dramatic, formal, classic, authoritative, premium tone, display impact, editorial voice, classical revival, bracketed, ball terminals, teardrop terminals, spurred, sculpted.
A high-contrast serif with sharply tapered hairlines and weighty verticals, creating a crisp black-and-white rhythm on the page. Serifs are bracketed and slightly flared, with pointed, wedge-like finishes that give many strokes a chiselled feel. Round letters show tight, controlled curves and small apertures, while terminals often resolve into teardrop/ball forms (notably in the lowercase), adding a pronounced calligraphic accent. Overall proportions feel compact and dense, with sturdy caps and a robust lowercase that reads as intentionally display-leaning despite its traditional construction.
This style is well suited to headlines, magazine display typography, book covers, and brand marks that need a traditional yet attention-grabbing serif. It can also work for short-form editorial pull quotes or chapter openers where a rich, dark texture and high contrast are desirable.
The tone is classic and dignified, with a strong editorial voice that feels assertive and theatrical. Its sharp contrast and sculpted details suggest heritage and ceremony, lending text a sense of gravitas and prestige rather than casual friendliness.
The design appears aimed at delivering a conventional serif structure with heightened contrast and expressive terminals, prioritizing a confident display presence and a premium, editorial finish. Its detailing suggests an intention to evoke classical typography while amplifying drama and impact for modern layout use.
Numerals and capitals carry a notably monumental presence, with generous bowls and pronounced stroke modulation that can dominate at larger sizes. In running text, the heavy main strokes and tight counters create a dark color, so spacing and size choices will strongly affect readability and refinement.