Sans Normal Talud 9 is a light, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, elegant, refined, contemporary, quiet, luxury tone, modern clarity, display impact, editorial voice, crisp, airy, monolinear feel, open counters, sharp terminals.
A crisp, airy sans with pronounced thick–thin modulation and clean, tapered terminals. Curves are smoothly drawn and fairly round, while horizontals stay slender, giving the letterforms a polished, sculpted rhythm. Proportions are generous with open counters and a steady, upright stance; diagonals in letters like V, W, and Y are sharp and neatly controlled. The overall texture reads light and spacious, with consistent stroke contrast and a disciplined, modern finish.
It performs best in display sizes where the contrast and tapered details can be appreciated—magazine headlines, brand wordmarks, and premium packaging. The open shapes and tidy spacing also support short to medium text blocks in editorial settings, especially when a clean but luxurious voice is desired.
The font conveys a refined, editorial tone—confident and composed rather than playful. Its high-contrast detailing and uncluttered construction suggest a fashion-leaning, premium sensibility suited to sophisticated layouts.
The design appears intended to blend modern sans simplicity with a more luxurious, high-contrast finish. It aims for a sleek, contemporary reading rhythm that feels polished and upscale while remaining structurally straightforward.
Uppercase forms feel stately and well-spaced, while the lowercase maintains clarity through open apertures and simple joins. Numerals match the same contrast logic, with round figures staying smooth and balanced and straight figures remaining lean and clean.