Script Arty 10 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, invitations, greeting cards, playful, whimsical, friendly, vintage, homespun, hand-lettered feel, decorative initials, friendly display, retro script, brushy, loopy, swashy, bouncy, informal.
A brush-like script with lively, looping forms and a calligraphic contrast between thick verticals and finer connecting curves. Strokes end in rounded terminals and occasional teardrop-like joins, with gentle entry/exit swashes that keep the rhythm moving even when letters are not fully connected. Proportions feel compact and slightly condensed, with tall ascenders/descenders and a comparatively small x-height that emphasizes the vertical gestures. Overall texture is smooth and consistent, with enough irregularity to read as hand-drawn rather than rigidly geometric.
Works best for short to medium-length display text where the looping capitals can shine: branding marks, packaging callouts, posters, invitations, and greeting cards. It can also suit pull quotes or section headers when paired with a quieter text face for body copy.
The tone is warm and personable, leaning whimsical and lightly retro—like casual sign lettering or a friendly invitation. Its looping capitals and soft terminals add charm and a touch of theatrical flair without becoming overly formal.
The design appears intended to mimic neat brush lettering with a decorative, slightly vintage script flavor—prioritizing charm, motion, and distinctive initial forms for expressive display typography.
Capitals show the strongest personality, featuring prominent loops and curved spurs that create decorative silhouettes in initials and short words. Numerals follow the same handwritten logic with simple, rounded shapes and clear contrast, keeping the set cohesive for display use.