Sans Superellipse Wuwi 5 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, techno, retro, industrial, futuristic, sporty, impact, modularity, tech feel, brand voice, clarity, rounded corners, squared curves, blocky, softened, modular.
A heavy, geometric sans built from rounded-rectangle and superellipse forms, with broad strokes and softened corners throughout. Curves are squared-off rather than circular, giving bowls and counters a compact, boxy feel while staying friendly at the edges. Terminals are mostly flat and orthogonal, with occasional notch-like cuts and simplified joins that keep the silhouette clean and dense. The overall rhythm is steady and modular, producing strong, uniform word shapes and high impact at display sizes.
Best suited to headlines, logos, and short bursts of text where its dense forms and rounded-square construction can read clearly and set a strong tone. It also fits packaging, product labels, and wayfinding where a robust, industrial feel is desirable. For longer passages, larger sizes and generous spacing will help preserve clarity.
The tone feels techno and retro-futuristic, like console lettering and industrial labeling updated with smoother corners. Its blocky geometry reads confident and utilitarian, while the rounded treatment prevents it from feeling harsh. The result is bold and sporty, suited to high-energy, modern contexts.
This design appears intended to deliver a bold, modular wordmark style with consistent rounded-square geometry, balancing a technical, industrial voice with softened corners for approachability. The letterforms prioritize silhouette strength and a cohesive system over fine detail, making it effective for impactful display typography.
Several glyphs emphasize a squared inner space and compact apertures, which enhances the font’s solid, stamped look but can reduce differentiation at small sizes. Numerals match the same rounded-rect geometry and maintain an even, sturdy color across lines of text.