Serif Flared Emru 2 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book titles, magazine, branding, classic, literary, refined, old-world, elegance, authority, heritage, display clarity, bracketed, calligraphic, crisp, sculpted, tapered.
A high-contrast serif with sharply modulated strokes and tapered terminals that broaden into subtle flares, giving stems a slightly sculpted, calligraphic feel. Serifs are bracketed and crisp rather than blocky, with pointed joins and fine hairlines that stay clean at display sizes. The uppercase shows classical proportions and steady vertical stress, while the lowercase mixes compact, sturdy bowls with delicate entry/exit strokes; spacing reads even, with a dignified rhythm and clear word shapes.
Best suited to headlines, pull quotes, and title typography where its contrast and tapered detailing can be appreciated. It also fits literary and editorial layouts, premium packaging, and branding systems that want a classic serif presence with a subtly expressive finish.
The overall tone is traditional and cultivated, with a bookish, editorial voice. Its sharp contrast and flared finishing details add a touch of formality and drama without becoming ornamental, suggesting heritage, seriousness, and polished communication.
The design appears intended to deliver a classical serif reading of elegance and authority, updated with flared, tapered terminals to add motion and distinction. It aims for strong display impact while keeping a disciplined, editorial structure for consistent typography.
Round forms (like O/C) feel slightly drawn rather than geometric, and diagonals (V/W/Y) carry pronounced thick–thin modulation that emphasizes the high-contrast character. Numerals follow the same contrast-driven construction, reading assertive and well suited to display settings.