Sans Normal Apnov 24 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'D Hanna' and 'D Hanna Soft' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, friendly, modern, clean, approachable, pragmatic, versatility, readability, approachability, neutral voice, rounded, humanist, open counters, soft terminals, even rhythm.
This sans serif shows smooth, rounded construction with gently modulated curves and largely uniform strokes. Shapes are open and legible, with generous counters in letters like O, e, and a, and a steady, even rhythm across words. Terminals tend to be softly finished rather than sharply cut, and the overall geometry feels more circular than square. Numerals match the text color well, with straightforward forms and consistent proportions suited to mixed text-and-number settings.
It works well for interface copy, product messaging, and general-purpose branding where clarity and a friendly tone are needed. The open shapes and even texture also suit short editorial passages, captions, and signage, especially at small-to-medium sizes where clean counters and stable rhythm help readability.
The tone is contemporary and approachable, balancing neutrality with a subtle warmth. Its rounded forms and open apertures keep it from feeling rigid, making it read as friendly and serviceable rather than technical or formal.
The design appears intended as a versatile, everyday sans that stays neutral in voice while remaining inviting. Its rounded geometry and open apertures suggest a focus on clarity and broad usability across both display moments and extended reading.
Distinctive details include a single-storey “a” and “g,” a simple, readable “e” with an open eye, and a “Q” with a clear, unobtrusive tail. Diacritics and punctuation in the sample maintain the same soft, steady color, helping longer text blocks stay calm and consistent.