Script Dumu 7 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, invitations, posters, playful, friendly, retro, whimsical, crafty, hand-lettered feel, decorative flair, display emphasis, friendly tone, rounded, bouncy, loopy, brushy, swashy.
A lively connected script with a brushed, calligraphic feel and pronounced stroke modulation. Letterforms lean forward with rounded terminals and looping joins, mixing smooth hairlines with weighty downstrokes for a rhythmic, hand-led texture. Capitals feature generous entry strokes and compact flourishes, while the lowercase keeps a tight, upright core with frequent curls on ascenders and descenders. Numerals are simple and slightly stylized, matching the script’s soft curves and forward motion.
Best suited to short-to-medium display settings where its loops and contrast can stay clear—logos, product packaging, café/retail signage, social graphics, and event collateral. It works well for invitations and headings, while long paragraphs may feel busy due to the continuous connections and tight rhythm.
The overall tone is cheerful and approachable, with a slightly vintage, sign-painter charm. Its looping swashes and bouncy cadence give it a celebratory, handmade personality that feels informal but still polished.
Designed to emulate a confident hand-lettered script that balances readability with decorative flourish. The aim appears to be a warm, energetic display face with enough swash and contrast to stand out in branding and promotional typography.
Spacing appears fairly tight and the connecting strokes create a continuous flow that can build visual density in longer lines. The most distinctive character comes from the curled terminals and the contrast between thin linking strokes and heavier main strokes, which makes the texture more animated at display sizes.