Sans Normal Ibgef 12 is a light, normal width, medium contrast, italic, normal x-height font visually similar to 'Puipui' by Jipatype (names referenced only for comparison).
Keywords: editorial, magazines, branding, packaging, invitations, elegant, airy, modern, refined, graceful emphasis, modern refinement, readable slant, humanist warmth, humanist, calligraphic, slanted, open counters, rounded terminals.
A lightly slanted sans with a humanist, calligraphic construction and gently modulated strokes. Curves are smooth and open, with rounded terminals and occasional tapered joins that keep the texture soft rather than mechanical. Uppercase forms are clean and streamlined, while the lowercase shows more handwritten influence (notably in the single-storey a and g and the flowing y), creating a lively rhythm. Numerals follow the same oblique, airy voice, with generous interior spaces and simple, uncluttered shapes.
Well-suited to editorial typography such as magazine headlines, pull quotes, and subheads, where a graceful slant can add sophistication. It can also support brand identities and packaging that want a modern, refined voice, and works nicely for short-form promotional or event material where elegance and readability need to coexist.
The overall tone is poised and contemporary, blending understated sophistication with an approachable, informal warmth. Its slant and soft terminals add motion and grace, giving text a polished, editorial feel without becoming ornate or fussy.
The design appears intended to offer an italicized sans that feels more human and fluid than a purely geometric approach, balancing clean structure with subtle calligraphic cues. It aims to deliver a refined, contemporary texture for reading and display while retaining openness and simplicity in the forms.
Letterspacing appears comfortable and the outlines maintain consistency across curves and diagonals, supporting an even gray value in continuous text. The oblique angle is steady across letters and figures, and the open apertures help preserve clarity as lines run together in paragraphs.