Sans Normal Liguy 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Telder HT Pro' by Huerta Tipográfica, 'Tenorite' by Microsoft Corporation, 'Acto' by Monotype, 'Interval Next' by Mostardesign, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, energetic, modern, punchy, impact, momentum, modern branding, display clarity, approachability, slanted, rounded, chunky, friendly, compact.
A heavy, slanted sans with broad, rounded outer curves and largely uniform stroke thickness. Letterforms lean forward with a steady italic angle and compact, sturdy proportions, while counters stay open enough to remain readable at display sizes. Terminals are mostly blunt and clean, and the overall rhythm feels smooth and continuous due to the rounded geometry in bowls and shoulders. Numerals match the same robust construction, with simple, high-impact silhouettes.
Best suited for headlines, posters, and branded statements where strong presence is needed. It works well for sports and active-lifestyle identities, promotional graphics, packaging, and bold UI callouts, especially where a forward-leaning, energetic voice is desired.
The tone is assertive and upbeat, projecting speed and momentum through its consistent slant and dense weight. Rounded shapes keep it approachable rather than aggressive, giving it a contemporary, sporty feel that reads as confident and direct.
The design appears intended to deliver maximum impact with a fast, contemporary slant while staying friendly through rounded construction. It prioritizes bold visibility and a cohesive, modern rhythm over delicate detail, making it effective for attention-grabbing display typography.
Uppercase forms are bold and blocky with softened curvature, and lowercase shapes maintain a straightforward, single-storey feel where applicable (notably in the compact, rounded a-like and g-like forms). The italic treatment appears structural rather than purely oblique, helping the face keep a cohesive flow in longer lines of display text.