Sans Normal Peduh 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, punchy, playful, confident, retro, impact, approachability, legibility, display use, rounded, soft corners, blunt terminals, compact, chunky.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are thick and even, with low apparent modulation and blunt terminals that keep counters open despite the weight. Round letters like O, C, and G read as squarish ovals, while diagonals (V, W, X) are broad and stable rather than sharp. Lowercase forms are stout and simple, with single-storey a and g, a small-shouldered r, and a short, sturdy t; numerals are similarly blocky and highly legible at display sizes.
Best suited for headlines, short copy, and prominent labels where strong impact and easy readability are needed. It works well for packaging, storefront or wayfinding-style signage, and bold branding applications that benefit from a friendly, rounded voice.
The overall tone is bold and approachable, combining a friendly softness with an assertive, attention-grabbing presence. It evokes a casual, slightly retro sign-painting and poster sensibility without feeling ornate, making it feel upbeat and straightforward.
The design appears intended to deliver maximum visual impact with an approachable, rounded character, prioritizing sturdy silhouettes, open counters, and simple construction for clear display typography.
Spacing and proportions favor dense, impactful word shapes, and the large, rounded punctuation and dots contribute to a cohesive, chunky texture in paragraphs. The design stays consistent across caps, lowercase, and figures, emphasizing clarity and weight over delicacy.