Sans Normal Ogro 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio and 'Gaultier' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, approachable, impact, clarity, approachability, modernity, brand voice, rounded, soft, sturdy, geometric, open.
A heavy, rounded sans with broad proportions and softly squared curves that keep counters open and shapes clean. Strokes stay even throughout with minimal modulation, and terminals are blunt rather than tapered, giving the letters a sturdy, cut-from-solid feel. Bowls and rounds are built from smooth, near-circular geometry, while diagonals (V, W, Y, X) are wide and stable. Lowercase forms are simple and compact with single-storey a and g, short ascenders/descenders, and clear, generous spacing that helps the bold weight remain readable.
This font performs best in headlines and short blocks of text where its weight and breadth can create strong impact. It suits branding, packaging, signage, and bold UI moments such as section headers or callouts, especially where a friendly, modern tone is desired.
The overall tone is friendly and contemporary, with a confident, no-nonsense voice softened by rounded forms. It feels approachable and slightly playful, suited to energetic messaging without becoming quirky or decorative. The weight and width lend it a bold, headline-forward presence that reads as upbeat and direct.
The design appears intended as a bold, approachable sans for display-led typography, prioritizing clarity, solid shapes, and a warm geometric rhythm. Its restrained character details suggest a versatile workhorse for attention-grabbing titles while maintaining clean, contemporary legibility.
The Q features a distinctive sweeping tail that adds a touch of character within an otherwise straightforward construction. Numerals match the same sturdy geometry, with rounded curves and consistent mass that keep them visually aligned with the letters in display settings.