Sans Normal Admoj 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Grilova' by Gilar Studio; 'Clear Sans' by Positype; 'Coppint' by Ridtype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Gogh' by Type Forward; and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, branding, advertising, signage, editorial, clean, modern, businesslike, approachable, dynamic, emphasis, legibility, neutrality, modernity, clarity, oblique, humanist, open apertures, soft corners, rounded terminals.
This is an oblique sans with smooth, rounded curves and gently softened joins that keep the texture even and readable. Strokes stay consistent with minimal contrast, while the italic slant adds forward motion without becoming cursive. Proportions feel balanced and contemporary, with open counters and clear apertures that help letters separate cleanly in words. The lowercase shows a straightforward, single-storey “a,” and the overall rhythm is steady, with comfortable spacing and no ornamental details.
It suits interface copy, dashboards, and product typography where an italic voice is needed without sacrificing clarity. The slanted, clean forms also work well for modern branding, subheads, captions, and short editorial passages, and can carry signage or wayfinding where quick recognition matters.
The tone is contemporary and utilitarian with a friendly edge. It reads as efficient and work-ready, but the rounded shapes and oblique posture keep it from feeling cold or overly technical.
The design appears intended as a practical, contemporary oblique sans that stays neutral and legible while adding motion for emphasis. It prioritizes clean construction, open shapes, and a smooth reading rhythm for everyday communication.
Numerals are clean and simple, matching the letterforms’ smooth geometry and consistent stroke weight. The capitals appear structured and stable, while the lowercase maintains an easy, conversational flow in continuous text.