Serif Normal Ahrem 2 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: editorial, headlines, branding, packaging, invitations, luxury, classic, elegant, fashion, headline, refinement, contrast, prestige, clarity, crisp, airy, refined, tapered, calligraphic stress.
A high-contrast serif with sharp, tapered serifs and a distinctly calligraphic stress. The forms are broad and open, with generous counters and smooth, polished curves that give the face an airy, upscale presence. Hairlines are very fine, joins are clean, and terminals tend toward pointed or delicately flared finishes, creating a sparkling texture in display sizes while maintaining an orderly baseline rhythm in text.
Well suited to magazine and book typography, especially for headlines, decks, pull quotes, and section openers where contrast and elegance can shine. It also fits luxury branding, beauty and fashion packaging, invitations, and high-end marketing materials. For body text, it is likely most effective in print or high-resolution digital contexts where the fine hairlines remain clear.
This typeface conveys a poised, editorial tone with a sense of refinement and formality. Its strong thick–thin rhythm reads as elegant and fashion-aware, while still feeling composed rather than decorative. Overall it suggests premium, classic communication with a crisp, confident voice.
The design appears intended to deliver a sophisticated, high-contrast serif voice for polished communication, prioritizing elegance and visual sparkle. Wide letterforms and precise hairlines suggest a focus on upscale display use while keeping enough conventional structure to support longer reading at comfortable sizes.
The numerals and capitals carry a distinctly stately presence, with particularly crisp diagonals and hairline horizontals. In paragraphs, the high contrast creates a lively texture, and the wide set lends a spacious, premium feel that benefits generous line spacing and margins.