Slab Square Pepu 2 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, sports branding, industrial, technical, retro, assertive, utilitarian, impact, clarity, sturdiness, industrial tone, geometric rhythm, square serif, blocky, rectilinear, sturdy, compact counters.
A sturdy, rectilinear slab serif with flat, squared-off terminals and a largely uniform stroke weight. The letterforms are built from broad horizontal and vertical strokes with rounded outer corners that soften the otherwise boxy construction. Counters tend toward squarish shapes, and curves (notably in C, G, O, and S) are tightened into rounded-rectangle forms rather than true ovals. The lowercase is compact and mechanical, with single-storey a and g, a firm, squared shoulder on n/m, and a short, straight-armed t; figures are similarly block-built with wide, open shapes and a squared, engineered feel.
Best suited to display settings where its blocky slabs and squared curves can project authority and clarity—headlines, posters, signage, and packaging systems benefit from its strong silhouette. It also fits identity work that wants an industrial or technical voice, such as sports branding, workwear-inspired graphics, and product marks that need a tough, utilitarian presence.
The overall tone is confident and workmanlike, evoking industrial labeling, machinery plates, and mid-century technical graphics. Its squared geometry and blunt slabs read as practical and no-nonsense, while the rounded corners add a controlled, modernized friendliness rather than sharp aggression.
The design appears intended to deliver a robust slab-serif voice with a square, engineered construction—prioritizing impact, clarity, and a disciplined geometric rhythm over delicate detail. Rounded corners seem used to improve readability and smooth the texture while keeping the overall forms blunt and structural.
In text, the font maintains a strong horizontal rhythm and consistent color, with distinctive, chunky joins and terminals that emphasize structure. The wide proportions and generous interior space help keep bold settings legible, though the compact, squared counters give it a deliberate, engineered texture at smaller sizes.