Sans Normal Umbus 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, ui text, branding, presentations, clean, modern, neutral, refined, versatility, readability, modern neutrality, warm minimalism, open counters, low aperture, tapered terminals, single-storey g, single-storey a.
This typeface has a clean, contemporary sans-serif structure with gently modulated strokes and subtly tapered terminals. Curves are smooth and round, with open counters and an overall even rhythm that stays consistent across capitals, lowercase, and figures. The lowercase uses a single-storey “a” and single-storey “g,” and several forms show slight calligraphic influence in the way strokes thicken and thin through joins. Numerals are straightforward and readable, with simple, open shapes that match the text color of the letters.
It performs well for paragraph text, articles, and general-purpose typography where an even, readable texture is important. The restrained character and clean construction also make it a good choice for UI labels, product communication, and understated brand systems that need a contemporary sans with a slightly human touch.
The tone is calm and polished, balancing modern simplicity with a touch of warmth from the soft modulation and rounded construction. It reads as professional and unobtrusive, suited to settings where clarity matters but a sterile, purely geometric feel is not desired.
The design appears intended as a versatile, everyday sans-serif that emphasizes readability and smooth texture while adding subtle refinement through gentle stroke modulation and tapered endings. It aims to sit comfortably across both display sizes and continuous reading without drawing attention to itself.
Spacing appears comfortable and the shapes maintain good differentiation (notably I/J/L and O/Q), supporting legibility in mixed-case text. The sample text shows an even texture across long lines, with smooth curves and consistent stroke behavior that keeps the page color stable.