Sans Normal Volel 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, branding, headlines, signage, friendly, playful, casual, retro, approachable, friendly display, casual emphasis, retro modernity, approachable branding, rounded, soft terminals, slanted, lively, informal.
A rounded, slanted sans with thick, even strokes and smoothly blunted terminals. Forms lean consistently to the right and favor broad curves over sharp corners, giving counters an oval, slightly compressed feel. The proportions are compact and sturdy, with a steady baseline rhythm and simple, single-storey lowercase shapes that read cleanly at display sizes. Numerals follow the same softened, curvy construction, with a notably rounded 2 and open, friendly 3 and 5.
This font is well suited to short-form display work such as posters, packaging, logos, and storefront or event signage where an upbeat, approachable voice is needed. It also works for punchy headlines and callouts in editorial or social graphics, especially when you want friendliness without resorting to a script.
The overall tone is warm and informal, with a lively forward motion from the slant and a soft, welcoming personality from the rounded construction. It evokes a cheerful, slightly retro sign-painting or mid-century advertising feel without becoming overly decorative.
The design appears intended to deliver an easygoing, energetic italicized sans with softened geometry for high-impact readability and an inviting, personable character. Its rounded terminals and steady weight suggest a focus on bold, modern display settings with a casual, human touch.
The letterforms maintain consistent stroke weight and curvature, creating strong cohesion across caps, lowercase, and figures. The generous rounding and slight swelling at joins help the face feel sturdy and legible while keeping a hand-drawn, conversational flavor.