Sans Normal Jurij 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, modern, dynamic, clean, sporty, confident, emphasis, modernization, motion, clarity, versatility, oblique, geometric, smooth, crisp, streamlined.
This is a slanted sans with smooth, geometric construction and consistent, rounded curves across letters and numerals. Strokes are clean and even with a subtle contrast that becomes most noticeable in curved joins and terminals. Uppercase forms are relatively wide and open, while the lowercase maintains a clear, steady rhythm with compact counters and a straightforward, contemporary structure. Numerals follow the same oblique cadence, with round figures staying circular and straighter figures keeping crisp, uncluttered silhouettes.
This font is well suited to headlines, brand marks, and promotional layouts where an energetic, italicized sans can add motion without sacrificing clarity. It should also work effectively for short blocks of copy in posters, packaging, and signage where a modern, streamlined tone is desired.
The overall tone is modern and energetic, with the oblique angle adding momentum and a sense of forward motion. Its clean shapes and restrained detailing read as confident and functional rather than decorative, giving it a sporty, contemporary voice.
The design appears intended to deliver a contemporary sans voice with built-in dynamism, using an oblique stance and geometric curves to create speed and emphasis while remaining clean and broadly usable.
The slant is pronounced enough to be expressive, yet the letterforms remain stable and highly legible in continuous text. Curves appear carefully smoothed, and terminals are kept simple to preserve a streamlined, utilitarian look.