Sans Superellipse Haluv 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Neue Rational Standard' by René Bieder, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, clean, techy, impact, clarity, approachability, modern branding, visibility, rounded, geometric, solid, compact, high-impact.
A heavy, geometric sans with rounded-rectangle construction and smooth, superelliptical curves. Strokes are consistently thick with minimal contrast, producing dense color and strong presence in text. Counters are generous and simplified, and terminals are cleanly cut, keeping forms crisp despite the weight. The overall rhythm is steady and contemporary, with broad proportions and sturdy verticals that stay legible at display sizes.
Best suited to headlines, logos, and short emphatic copy where weight and rounded geometry can carry the design. It also works well for signage and packaging that benefits from high visibility and a contemporary, friendly-meets-strong voice. For long passages, it will read bold and attention-grabbing rather than subtle.
The font feels modern and self-assured, combining a friendly softness from its rounded geometry with the directness of a strong, solid weight. Its tone reads contemporary and tech-adjacent, suitable for brands that want to appear approachable but decisive.
The design appears intended to deliver a contemporary geometric look with softened corners for approachability, while maintaining strong impact through dense strokes and simplified counters. It emphasizes clarity and brand presence over delicate detail, aiming for consistent performance across prominent display applications.
Round letters show a squared-off softness rather than purely circular bowls, giving the design a distinctive industrial-polished character. Numerals match the same sturdy geometry and maintain a consistent, high-visibility texture alongside the capitals and lowercase.